ศาสตราจารย์ เควิน เลน เคลเลอร์ (Prof. Kevin Lane Keller) ปรมาจารย์ด้านการสร้างแบรนด์และการตลาดระดับโลก เป็นอีกหนึ่งกูรูที่จะมาร่วมบรรยายใน การประชุมสุดยอดการตลาดโลก e-World Marketing Summit (eWMS) 2020 นี้
ที่ผ่านมา ศ.ดร.เคลเลอร์ เผยเคล็ดลับและสูตรสำเร็จในการบริหารแบรนด์ที่ประสบความสำเร็จมากที่สุดในโลก เช่น Accenture, AC Nielsen, American Express, Disney, Ford, Intel, Levi - Strauss, Procter & Gamble, StarbucksHe has also carried out brand consulting activities with other top companies such as Allstate, Beiersdorf (Nivea), Blue Cross and Blue Shield, Campbell Soup, General Mills, Goodyear, Kodak, Mayo Clinic, Nordstrom, Shell Oil, Unilever, and Young & Rubicam., Beiersdorf (Nivea), Blue Cross Blue Shield และ, Campbell Soup, Goodyear, Nordstrom, Shell Oil, Unilever รวมทั้งการบริหารการตลาดของผู้บริโภค การจัดการตลาด และการสื่อสารการตลาดครบวงจร
แน่นอนว่าใน #eWMS เคลเลอร์จะมาให้โซลูชั่นในการใช้แบรนด์อย่างไร เพื่อให้ฝ่าวิกฤตโควิด และความไม่แน่นอนที่กำลังจะมาถึง ยากที่จะหาฟังได้จากที่ใด
ลงทะเบียนราคาช่วง early bird 🦅
ทางเฟซบุ้คเพจ EWMS 2020 @ewmsthailand หรือติดต่อ:
Kevin Lane Keller is Senior Associate Dean for Innovation and Growth and the E.B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. Professor Keller has degrees from Cornell, Carnegie-Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic.
Previously, Professor Keller was on the faculty of the Graduate School of Business at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the marketing faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill, been a visiting professor at Duke University and the Australian Graduate School of Management, and has two years of industry experience as Marketing Consultant for Bank of America.
Professor Keller's general area of expertise lies in marketing strategy and planning. His specific research interest is in how understanding theories and concepts related to consumer behavior can improve marketing strategies. His research has been published in three of the major marketing journals -- the Journal of Marketing, the Journal of Marketing Research, and the Journal of Consumer Research. He also has served on the Editorial Review Boards of those journals. With over sixty published papers, his research has been widely cited and has received numerous awards.
Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has worked on a variety of different types of marketing projects. He has served as a consultant and advisor to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. Additional brand consulting activities have been with other top companies such as Allstate, Beiersdorf (Nivea), BlueCross BlueShield, Campbells, Eli Lilly, ExxonMobil, General Mills, Goodyear, Kodak, Mayo Clinic, Nordstrom, Shell Oil, Starbucks, Unilever, and Young & Rubicam. He has also served as an academic trustee for the Marketing Science Institute. A popular speaker, he has conducted marketing seminars for top executives in a variety of forums.
Professor Keller is currently conducting a number of studies that address strategies to build, measure, and manage brand equity. His textbook on those subjects, Strategic Brand Management, has been adopted at top business schools and leading firms around the world and has been heralded as the "bible of branding." As of the 12th edition, he is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, Marketing Management.
An avid sports, music, and film enthusiast, in his so-called spare time, he has served as executive producer for one of Australia's great rock and roll treasures, The Church, as well as American power-pop legends Dwight Twilley and Tommy Keene. He is also on the Board of Directors for The Doug Flutie, Jr. Foundation for Autism. Professor Keller lives in Etna, NH with his wife, Punam (also a Tuck marketing professor), and his two daughters, Carolyn and Allison.
He will join #eWMS World 🌎 Marketing Summit 2020 to give you a solution how you can strategize your brand for greatest outcomes.
Register for early bird 🦅 privilege via Facebook page @ewmsthailand or
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