The Greatest Nippon Haku Bangkok Event of All Time
NIPPON HAKU BANGKOK 2025
Celebrating the 10th anniversary with the concept:
"The More You Know Japan, The More You Love Japan" Japan always gives us more reasons to love it.
Venue: Queen Sirikit National Convention Center (Halls 5–6, LG Floor)
Date: August 29–31, 2025
Time: 10:00 AM – 8:00 PM
Free Admission!
The full schedule of performances and activities at NIPPON HAKU BANGKOK 2025 is packed every day — from Main Stage and Second Stage shows to fun activities at the Activity Area. Whether you love concerts, workshops, traditional cultural and sports demonstrations, or hands-on experiences, there’s something for you.
This year, the event is bigger than ever, with activities for everyone. Every moment is filled with excitement you won’t want to miss.
Nippon Haku (นิปปอนฮาคุ) is Bangkok’s annual all-in-one Japanese expo, showcasing every aspect of Japan — from culture, food, tourism, education, to business opportunities. The highlight of this event is its scale, consistency, and free entry, while also serving as a bridge that strengthens Thai–Japanese relations.
Objectives
• Present diverse aspects of Japanese culture, such as traditional dance (Awa Odori)
• Promote Japanese tourism
• Provide opportunities for studying in Japan, including scholarship competitions (J-Challenge)
• Support business and investment opportunities
Inside the Event
JAPAN FOOD FAIR
Delicious Japanese cuisine — meals, desserts, and snacks — from famous restaurants all in one place.
JAPAN TRAVEL FAIR
Plan your trip with regional info, airline promotions, and hidden destinations from across Japan.
JAPAN JOB FAIR
Explore careers in Japan and Japanese companies in Thailand — perfect for first jobs, career changes, or advancement.
JAPAN GIFT FAIR
Collectibles, authentic goods, and specialty products from Japan for you to shop endlessly.
MAIN STAGE
Concerts, live shows, performances, and surprise acts from Japanese and Thai artists with a Japanese flair.
ANIME MANGA CONTENT
Anime, manga, games, cafés, films, VTubers, and 2D–3D merchandise — a paradise for fans.
JAPAN COSMETIC & BEAUTY FAIR
High-quality Japanese skincare, cosmetics, and beauty products.
KANPAI THAILAND 2025
Thailand’s largest sake & shochu fair — taste premium drinks from 40 famous breweries.
Event Highlights
• Awards Ceremony honoring Thai–Japan relations contributors
• Bunka-sai: Cultural festival & competition among Japanese-major universities
• J-Challenge: National competition for Japan study scholarships
The event organized by Jeducation – Japanese language school & Japan study advisory center.
Certified by:
• Embassy of Japan in Thailand
• Bangkok Metropolitan Administration (BMA)
• The Japan Foundation, Bangkok
• Japan External Trade Organization (JETRO)
• Japan National Tourism Organization (JNTO)
Food Fair
Eat until you’re satisfied. A lineup of delicious Japanese restaurants offering both dine-in and take-home options, with seating available inside the event.
Tuna Cutting Show at Jalux Honmaguro
Watch expert chefs perform a live bluefin tuna filleting show every day at 12:00 PM — from start to finish, like a true Japanese art performance. Free maguro tasting for the first 50 people per session.
After the show, enjoy award-winning “Gold Reward” honmaguro with premium tuna dishes prepared exclusively for the fair.
THE SHOYU STAND by No Name Noodle
Before reopening in September, Michelin Bib Gourmand chef Shin brings his famous Shoyu Ramen — rich soy sauce broth with Thai chicken, paired with homemade Hokkaido wheat noodles. Exclusive Salt Soba also available only at Nippon Haku.
Shokunin Shoyu Japan
Experience the depth of traditional shoyu from across Japan — each with centuries of history — for a whole new taste adventure.
Travel Fair
Choose your dream destination — from Hokkaido to Okinawa. Meet Japanese tourism boards, airlines, and tour companies offering special promotions, including Japan Airlines, AirAsia, and exclusive travel passes.
Japan eSIM: Instant internet in Japan by simply scanning a QR code (with SMS capability for online shopping, concert ticket purchases, or bank account setup in Japan).
Lucky Draw: Win a free round-trip AirAsia X flight Bangkok–Japan + a stay at Hoshino Resorts RISONARE Yatsugatake (1 night).
AI Travel Planner
Plan your Japan trip with AI — get recommendations for routes, attractions, and transportation, plus receive a printed color booklet with travel coupons for free.
Education Fair
Meet 30+ educational institutions from across Japan:
• Language schools, high schools, exchange programs, vocational schools, universities, and summer camps
• Government & private scholarships
• Thai alumni sharing real experiences of studying in Japan
• Visa, living, and study guidance for all levels
Special promotions for Japanese courses at Jeducation
• Practice Japanese with native teachers
• Free Japanese skill assessment test
Education booths open 10:00–18:00
Alumni booths open 10:00–19:00
Also featuring:
• Bunka-sai: University cultural festival & competition (1,200+ teams)
• J-Challenge: National scholarship competition
Job Fair
• Meet leading Japanese companies across industries
• Opportunities for both Japanese-speaking and non-Japanese-speaking candidates
• Direct Q&A and resume submission on-site
• Open to both fresh graduates & professionals
Main Stage
BNK48 & CGM48: A Grand Collaboration
For the first time ever, both BNK48 and CGM48 united on stage at Nippon Haku Bangkok 2025 with a total of 80 members, delivering energetic, fun-packed performances like never before.
Featured activities included:
• A Group Handshake Event with BNK48 & CGM48
• Individual performances by both groups
• The debut performances of “Oh my pumpkin!” versions by each group (BNK48 ver. and CGM48 ver.)
• The CGM48 4th Generation Debut Stage
• A CGM48 1st Generation Fansign Event
BE:FIRST (Manato & Ryuhei)
Two members of the hit boy group BE:FIRST, Manato and Ryuhei, took part in the opening ceremony of Nippon Haku Bangkok 2025 to celebrate the event’s 10th anniversary.
GARYU (Wadaiko Taiko Unit)
GARYU, an alternative taiko drum ensemble from Hiroshima, delivered explosive, rhythm-driven performances combining traditional Japanese drumming with Western music elements.
KALINAH
Former member of the Japanese girl group DELI-ZONE, KALINAH returned to the stage as a solo artist. Her performance promised a powerful mix of vocal grace and dynamic stage presence.
DEX presents the Thailand premiere of “Masked Rider ZEZTZ”
With Thai voice actors Kim and Plai live on stage. Plus, upcoming movie line-up reveal by Mongkol Cinema.
SPORT & ACTIVITY ZONE
• Try Kendo, the martial art of the samurai
• Watch the elegant performance of Kyudo, the Japanese art of archery
• Join a Volleyball Clinic with the SV League team
• Train your skills in a Football Clinic with real Japanese coaches
• All activities are free to join!
Experience the atmosphere of a Japanese archery (Kyudo) demonstration at the Sport & Activity Area in Nippon Haku. Anyone interested in learning the authentic way of Japanese archery like this can join with the Siam Kyudo Kai (泰弓道会) club.
In addition, there will be a Japanese-style tea ceremony activity. For those who love #Matcha and want to learn authentic techniques from Japanese instructors, you can join for just 100 THB — enjoy both the taste of green tea and valuable knowledge.
Japan Gift Fair
The Japan Gift Fair at Nippon Haku Bangkok 2025 is a curated marketplace of authentic Japanese goods and collectibles.
With over 400 booths across the event, this zone is your go-to for discovering traditional crafts, unique souvenirs, and specialty products from various regions in Japan.
• Browse a wide array of regional specialties, handicrafts, and cultural collectibles.
• Ideal for shopping meaningful gifts, keepsakes, and limited-edition items that highlight Japan’s diverse cultural heritage.
Anime & Manga Content Zone
The Anime & Manga Content Zone is a paradise for pop culture fans. Whether you're into immersive worlds, character merchandise, or interactive media, this area is packed with everything you love from anime and manga to games, virtual talents, and café experiences.
• Merchandise from popular anime, manga, and game franchises, including collectibles and exclusive finds.
• Immersive experiences like themed cafés, interactive exhibits, and appearances by popular VTubers.
• Activities and displays that celebrate both 2D and 3D content, offering something for casual fans and die-hard enthusiasts alike.
Cosmetic & Beauty Fair
Shop a wide range of Japanese cosmetics, skincare, haircare, and health products — with special discounts exclusive to the event.
Japan Aerospace Zone
Explore outer space with GISTDA & SPACE Inspirium
• Learn about Thai–Japan space cooperation
• See astronaut suits & immersive photo spots
• Interactive exhibitions on space knowledge
KANPAI THAILAND 2025
The ultimate Japanese sake experience. Over 40 brands of sake, shochu, plum wine, and craft sake from across Japan.
Packages available:
• Trial 3 Glasses (350 THB)
• Free Flow (1,000 THB)
• Free Flow Premium (2,500 THB) — includes rare, premium, and limited-edition sake
Featuring top Japanese brands such as Hakutsuru (No. 1 in Japan) and Momokawa (Aomori specialty sake).
The event also features eco-friendly waste separation zones to promote sustainability.
NIPPON HAKU BANGKOK 2025 is more than an exhibition, it is a true celebration of Japanese culture, creativity, and innovation. From food and fashion to technology and tradition, the event offers something for every visitor, whether you are a fan, a student, a traveler, or a business professional.
Come and indulge in every aspect of Japanese culture — food, travel, shopping, education, inspiration, future opportunities, and fun all in one event!
出会うたびに日本が好きになる
(“The more we meet Japan, the more we fall in love.”)
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