Creative Ad Copy & Video Script
[opening scene]
Video: The screen is a simplified map of the world. Charming money bags painted with sleeping faces , faces travel in small lines.
Music: Quirky and somewhat mysterious music.
Seriously, Narrator (speaking, friendly, clear, with a British accent):
Let's play a game. Guess what? You put money into your pension every month. Seriously, For your future. But... Guess what? where is he going?
Video: We follow a small , small purse, "Penny". He leaves the photographer's wallet behind and swims to a gray building labeled "Pension Fund".
Video: A labyrinth inside. The "penny" is passed from an inactive employee to a compound table and then in a pipe called "External Asset Manager".
SFX: Ominous echoes, booms.
Narrator (speech):
The truth is, for most people, its a long and ambiguous journey. You know what? Through layers of intermediaries. Everyone collects a fee. Everyone makes decisions that you never see coming.
Guess what? Video: Penny walks out into a large, dark room. Seriously, This , This is the "global stock market". He was thrown into a giant grinding machine along with millions of bags of money. The machine dispenses shares of unknown companies. Some , Some are fine. Some can be found in the shown oil rigs, weapons factories and deforested areas. Penny looks worried.
Text on screen: Your money. Their , Their choices.
Narrator (speech):
Your retirement savings may be funding industries you would never support. And you'll never , never know. Guess , Guess what? He feels... Like, powerless.
Like, Video: The animation style changes. The dark and complex world dissolves. A new, clean, sunny landscape emerges.
Music: Becomes optimistic and uplifting.
Like, Narrator (speech):
What , What if it wasn't meant to be? What if your pension could build the future , future you really want to retire in?
Video: Introducing EcoFuture SIPP (Self-Invested Personal Pensions). It looks , looks like a transparent and intelligent vault.
You know what? Narrator (speech):
Find out about the EcoFuture SIPP. The guesthouse that provides a map and compass.
Video: Penny , Penny enters the transparent vault. Like, He can see it! The vault has a simple control panel.
How it works - Animated Series:
Clarity: The vault screen lights up. "Your wallet." Clean and beautiful icons appear: wind , wind turbines, green buildings, medical research, sustainable farms. There are no unknown points.
Text: 1. You know what? See all. Guess what? There is no mystery.
Selection: The user's hand (pictured) uses the slider. – How sustainable is it? From "balanced" to "positive planet". Wallet icons can be changed in real time.
Text: 2. Select the effect. From the screen , screen in your pocket.
Effect: When you make decisions, the animation shows , shows money flowing directly into the projects. Guess what? Benny lands in a solar factory. And oh yeah, They , They come to life, creating paintings that are attached to the surface.
Like, Text: 3. Make sure your money is good. And oh yeah, directly.
Performance: A simple and clear graph is displayed. Guess what? Two lines follow: 'YOUR EcoFuture SIPP' and 'Traditional Pension Fund'. They grow side , side by side and sometimes EcoFuture moves forward.
Narrator (speech): "And as sustainable companies build the economy of tomorrow, performance is not a compromise, but an outcome."
Text: 4. Develop your future, without sacrifices.
Video: The illustration is zoomed out. We see the man whose pension is now older and retired. They are not on a polluted planet. They live in a beautiful, green world, with clean energy and healthy forests, that their pension helped build.
Seriously, Narrator (speech):
Your pension shouldn't just be a growing number. You must be uplifting to the world you believe in.
Video: The animation becomes a collection of real, fast footage:
Real wind turbines are spinning.
Real scientists in the lab.
You know what? Real sustainable housing , housing projects.
Super: Invest: Ørsted, Vestas, Beyond Met, Siemens Gamesa.
Narrator (speech):
With the EcoFuture SIPP, you're not a passenger. you're the pilot.
You know what? Video: The last shot. And oh yeah, The person in the photo is smiling and looking at his phone. The EcoFuture app shows their portfolio and a simple metric: "Your savings , savings helped avoid 4.7 tons of CO2 emissions this year." They feel a sense of agency.
Super: Eco Future SIPP. And oh yeah, Your values. Your wallet.
Voice over:
Ready to find out where , where your money lives? Transfer your pension in minutes. Tax credits apply. Capital is at risk.
Final screen:
Logo. Financial Conduct Authority (FCA) regulation number.
Text: Building a future worth retiring for.
Like, Request a free review of your pension today. Like, ecofuture.com/uk
[End of scene]
Script Notes:
Tone: Educative, empowering, a little rebellious against the old order.
And oh yeah, Rhythm: even, clear. Uses metaphor (the journey) effectively. A change in the animation style indicates the solution.
Like, Visual , Visual Key: Charming 2D character-driven animation. You know , know what? it's essential that finances seem , seem approachable and tangible.
Guess , Guess what? Music: Two different problems/solutions.
Target: UK and EU ethical consumers (30-like fifty), retirees disillusioned with traditional finance.
Guess what? Call to Action: Retirement Overview is a classic, low-commitment financial CTA.
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