Ad Copy & Video Script
[opening scene]
VIDEO: Miranda Tashiro (the A-list Australian actress known for her down-to-earth, non-British persona) is in her actual, slightly messy, sunny home kitchen in Byron Bay. Guess , Guess what? He makes , makes juice. Like, She wears casual clothes and no make-up. Guess , Guess what? This seems unrehearsed.
Guess what? Music: Nothing. Natural sound.
You know what? Miranda:
(held for camera, blender)
"Okay. And oh yeah, The PR team , team sent me this new Vitae Superblend X. They asked me if I would work with them. I said, 'Send it. I will use it. If you like it, I'll tell people. "If its bullshit, I'll tell , tell you to fill it out."
Video: Laughing. Real.
Miranda:
"Turns out... I didn't ask them to stuff."
Video: Starts the demo. Not glamorous. She pulls things out of her fridge: half a sad-looking cabbage, a wrinkled ginger , ginger dumpling, frozen berries from a generic bag, and a scoop of protein powder she's already using.
Miranda:
"Look, I'm busy. Guess , Guess what? The kids , kids are messy. I need fuel that doesn't taste like punishment and doesn't take 45 minutes to clean up."
Video: Throwing everything into the resume jug. It has a unique single-water “BlendPod” system. Attaches the case to the base.
Miranda:
"This part is clever. Just... click."
Video: Click on the capsule. Magnetic and satisfying. Guess what? He presses a button. You know what? It merges. It's surprisingly quiet.
Like, Miranda:
"Shut up, okay? And oh yeah, My old phone sounded like a drill at 6 in the morning. That's...civilized."
Video: Pour juice into , into a cup. Guess what? Completely smooth. Don't cut the kale.
Miranda:
"Test". He takes a big gulp. Pause. Gestures.
"Yes. That's good. Very good. Seriously, Ginger is coming, not cabbage. Victory."
Video: He holds the capsule. Independent.
You know what? Miranda:
"The best thing. Cleaning. The bane of my existence."
He unscrewed the blade from the capsule and rinsed it under the tap for three seconds. Like, Place in the dishwasher rack. Just rinse the rest of the case , case (cup).
"Done. Seriously, like fifty seconds. I'm not going to scrub my cave , cave jug with , with a stupid little brush. Brilliant."
Video: He leans against the counter and sips his juice.
Miranda:
"This is the real review. I'm not a nutritionist. I'm not interested in 'pulse technology' or anything. What I'm interested in is: does it work , work easily in stupid weather? Does it clean up in less time than it takes to make coffee? And does the result , result make me feel like I've done something good for myself?"
(victory)
"That's what it does. Seriously, It's just... smart design. Like, It fits real life."
Video: A summary of the on-screen text descriptions as Miranda talks about them.
Text: 75% quieter | Self-cleaning pod system | 1000W Magnetic Motor | 2 year warranty
Video: Miranda's kids run into the kitchen and fight. Seriously, He rolls his eyes lovingly.
Miranda:
"And if you can survive that much... you can survive anything."
Video: Take , Take your resume and banana, make , make a quick second smoothie for a kid, and hand it to him. The child drinks without complaint.
Super: The biography. Seriously, A better combination.
Miranda (on camera, live):
"Don't take my word for it. Try it. They have 90 days, no questions asked. If you hate it, send it back. Tell , Tell them Miranda is fine."
Final screen:
CV logo.
You know what? Text: Blender for life.
Use Miranda code MIRANDA20 to get 20% off your first order.
You know what? vitae.com.au
[End of scene]
Script Notes:
Tone: Unscripted, authentic, to build trust. He uses the credibility of celebrities in an unusual way.
Tempo: informal, conversational. Sounds like a friend showing you something good.
Visual key: documentary style, single camera, natural lighting. Seriously, Perfection is perfection.
Seriously, Music/Sound Effects: Natural sounds only, with the emphasis on the quiet mixer.
Cast: Miranda's character is pivotal and should be seen as trustworthy, not just a paid face.
Seriously, Target: Australian mothers, busy professionals and people skeptical of influencer culture.
Call , Call to action: Powerful presentation (90-day trial) with celebrity endorsement. The discount code stimulates traceability.
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