nepo baby
WHAT IS A NEPO BABY?
The slang term nepo baby refers to a famous person who has at least one parent (or another close family member) who is a celebrity.
The term is often used in an at least mildly negative way to imply that the person’s fame and career opportunities are mainly or solely due to their family relation. It is also sometimes used in a mostly neutral way to simply refer to a child of a famous or wealthy person (regardless of the perception of their talent or fame).
WHERE DOES NEPO BABY COME FROM?
dark blue text "nepo baby" on blue background
In nepo baby, the word nepo is an informal shortening of nepotism, which refers to favoritism that a person receives due to a family relation. The word baby indicates the familial relationship (in a way that can be intended to be mocking or infantilizing).
The term nepo baby has been used on social media since at least 2018.
The term gained widespread use and attention in December 2022 when New York magazine used the term in a cover story that profiled the famous children of Hollywood celebrities. The term then became a common subject of jokes, memes, and debate about whether it’s fair to apply the term to certain people (such as those who have attempted to downplay their family connections).
The term nepo baby is often used in a mildly negative way to imply—sometimes jokingly—that a person’s fame or career opportunities are due solely or mostly to having a celebrity parent (or other close family members). People often debate whether the term is fair when it’s applied to a person they consider talented in their own right.
Example
• My fav nepo baby is Brooklyn Beckham because his dad's been supporting him thru a range of diff careers he's been disastrously bad at. My dad’s doing the same but with wayy less money and a lot more guilt.
• I just feel like if you're a nepo baby you should be winning oscars and emmys like you're a nepo baby and all you got is a sitcom?
• I'm not even going to have shame about my number one fave being a nepo baby. I think it's clear she's earned her place in Hollywood.
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