Responsible for all aspect of digital communication for ANI Thailand from strategy to action
Own all online communication channels; 4-5 websites, 2 social media, 1 line account, as well as Ecommerce shop in shop display
Align with product management team, regional team as well as global team on strategic directions
Drive online awareness and engagement and conversion with costumers
Drive and implement cost effective online and social media marketing campaigns, paid and organic search activities (PPC, SEO), SEM, affiliate marketing, blogging, and other marketing initiatives with IMC alignment
Budget planning and recommending for all brands in online media suitable for specific campaign matching with target audiences and company objective