Retail marketing
Once the strategic plan is in place, Ideal Point turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. It consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation.
- ●Retailer’s Marketing decisions are
- 1.Target Market and Positioning Decision
- 2.Product Assortment and Services Decision
- 3.Price Decision
- 4.Promotion Decision
- 5.Place Decision
- 6.Store atmosphere
- 7.Store activities
- 8.Locations
- 9.Communications
- ●New retail forms and combinations
- 1.Pop-ups
- 2.Showcase stores
- 3.Combination retailers
References
John Wideman (2023). Managing Retailing
Idunote. Marketing Decision. https://www.iedunote.com/retailer-marketing-decisions
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